The chatbot can now analyze, organize and present company data.
MENLO PARK, UNITED STATES
Meta is expanding its artificial intelligence assistant beyond general conversation by adding productivity tools designed for small businesses and content creators. The system can connect with Facebook and Instagram accounts, Meta advertising campaigns and selected Google Workspace services. With permission, it can combine company information with publicly available web data to produce reports, presentations, documents and spreadsheets. The features are being introduced across Meta AI on mobile devices, the web and a new application for Mac computers.
Businesses can ask the assistant to analyze post reach, comments, shares, saves and other engagement signals to identify which content performs most effectively. It can also compare a company’s public activity with selected competitors, provided the user confirms which brands should be included. For advertising campaigns, Meta AI can examine audiences, creative formats, budgets and recent performance patterns. The assistant may then suggest which advertisements to expand, revise or discontinue.
The same conversation can convert an analysis into a short presentation for employees, a spreadsheet containing campaign results or a written performance summary. Connections with Gmail, Google Docs, Sheets and Slides can provide additional context from existing company materials. Users may also schedule recurring tasks, such as weekly reviews of social media performance or periodic advertising reports. On Mac, window sharing allows Meta AI to examine visible work and provide suggestions, while systemwide dictation can generate text across other applications.
These capabilities could reduce the manual work required to collect metrics and prepare routine documents, but their output should not be treated as independently verified business intelligence. Artificial intelligence can misinterpret performance data, confuse correlation with commercial impact or recommend changes that ignore profitability and brand strategy. Companies should review generated figures, restrict access to sensitive information and carefully control which accounts or documents are connected. Meta says businesses can begin using the tools without charge, while expanded usage is expected to become part of its paid Meta One offering as availability grows.
Automation saves time only when judgment stays human. / La automatización ahorra tiempo solo si el juicio sigue siendo humano.