Financial advice becomes a workplace benefit instead of a luxury.
New York, August 2026
Ana Mahony founded Addition Wealth after discovering that professional experience in banking, regulation and private equity did not make one of life’s most important financial questions easy to answer. During her parents’ divorce, she tried to determine how long her mother’s savings would last and whether she could remain financially secure. The difficulty exposed a gap between complex financial products and the practical guidance ordinary people need. Mahony launched the fintech company in 2020 to make personalized advice accessible through the workplace.
Her career had taken her through consumer-finance investments, Harvard Business School, the Consumer Financial Protection Bureau and Citibank before she joined Uber in 2014. She spent six years helping expand the company’s ride-hailing and food-delivery businesses, eventually leading its Uber Eats operations across United States cities. The idea for her own company developed during maternity leave, when she reconsidered the direction of her career. Rather than selling another financial product, she decided to build a system that could guide people through decisions surrounding retirement, divorce, employment changes and family care.
Addition Wealth operates through a business-to-business-to-consumer model. Employers pay a recurring subscription, while workers receive access without an individual fee to financial-planning tools, an artificial intelligence assistant and sessions with certified financial planners. The human advisers act as fiduciaries and do not receive commissions for selling financial products. That separation is intended to reduce conflicts of interest frequently hidden inside apparently free financial guidance.
The platform combines net-worth tracking, spending analysis and personalized financial projections in one interface. Employees can use it to evaluate when they might retire, how long their savings could last or how major life changes may affect their financial position. Artificial intelligence handles routine questions and organizes information, while human advisers remain available for decisions requiring judgement, empathy or regulatory expertise. The model treats technology as an entry point to professional advice rather than a complete replacement for it.
Investors have responded to the approach. Addition Wealth raised $4.2 million in seed financing in 2022 through a round led by Nyca Partners, with participation from Barclays’ Female Innovators Lab, Anthemis, Core Innovation Capital and Financial Venture Studio. Edward Jones Ventures invested in the company in early 2026 and began introducing the platform across its practice teams. The relationship gives Addition Wealth, which has a workforce of approximately 30 people, access to an institution serving more than nine million clients and managing about $2.5 trillion in assets.
Mahony built the company alongside former Uber colleague Amy Chou, Erica Matz and Hally Peck, forming an all-female founding team in a fintech sector where women-led ventures remain uncommon. Their broader objective is to create financial infrastructure that follows workers through marriage, divorce, caregiving, equity compensation and retirement. The central challenge will be maintaining privacy, fiduciary independence and human accountability as artificial intelligence assumes a larger role. Addition Wealth’s proposition is simple but consequential: expert financial guidance should begin before a crisis makes it unavoidable.
Technology calculates the future. Access determines who can prepare for it. / La tecnología calcula el futuro. El acceso determina quién puede prepararse.